At TrueNorth Custom Homes, we don’t just build houses — we create the places where life unfolds. Rooted in the heart of West Virginia’s Eastern Panhandle, our work is guided by integrity, craftsmanship, and a deep respect for the communities we serve.
With more than forty years of combined experience, our team brings
together expertise in homebuilding, design, land development, and
construction management. Under the leadership of David, Ryan, Sarah, and Morgan, TrueNorth has become a trusted name throughout Jefferson and Berkeley Counties.
David and Ryan, both lifelong residents of their respective counties, lead with a deep understanding of the communities they serve. Together with Sarah & Morgan, they share a commitment to craftsmanship, integrity, and lasting value — ensuring every project reflects their belief that quality construction and community investment go hand in hand.
Each home we build is a true partnership — between our clients, our team, and the skilled tradespeople who bring every detail to life. From the first, sketch to the final walkthrough, we take pride in clear communication, clean worksites, and craftsmanship that stands the test of time.
We understand that a home is more than a structure — it’s a legacy. That’s why we approach every project with care, precision, and purpose. Whether we’re crafting a custom residence or shaping an entire neighborhood, our goal remains the same: to build spaces that enrich lives and strengthen the fabric of our local community.
At TrueNorth, we’re proud to live, work, and raise our families in the same communities where we build. Because when you build with integrity, you build something that lasts — for generations.
A lifelong Jefferson County resident, David leads TrueNorth Custom Homes with the same values that have guided him his entire life — integrity, hard work, and commitment to community. With years of experience in homebuilding and development, David’s approach goes beyond blueprints and job sites; it’s about building trust and creating spaces where families can thrive. His deep roots in the Eastern Panhandle give him a genuine understanding of the people he builds for and the responsibility that comes with shaping the place he calls home.
David’s leadership is defined by collaboration and purpose. He believes that a great home is the result of clear communication, craftsmanship, and a shared vision between builder and homeowner. Every project he takes on reflects his dedication to doing things the right way — with honesty, precision, and care. For David, success isn’t measured only in the homes completed, but in the relationships built and the communities made stronger along the way.
For Ryan, homebuilding isn’t just a career — it’s a calling passed down through three generations. Raised on job sites across the Eastern Panhandle, Ryan grew up learning the craft side by side with the builders and tradesmen who shaped his family’s legacy. From sweeping floors as a kid to managing full-scale projects today, every phase of his journey has deepened his respect for the work and the people behind it.
That early foundation instilled in Ryan a commitment to doing things the right way — with honesty, precision, and pride in every detail. As a leader at TrueNorth Custom Homes, he carries forward the lessons learned from those who came before him, blending traditional craftsmanship with modern construction methods to deliver homes built to last.
Ryan’s dedication goes beyond the structures themselves; it’s about continuing a legacy of integrity, honoring the trade, and helping families build their own stories in the communities he calls home.
Born and raised in West Virginia, Morgan brings a rare blend of corporate expertise and personal passion to TrueNorth Custom Homes. With a background in corporate finance, systems, and business transformation for Fortune 100 companies, Morgan has a deep understanding of how to build efficiency, negotiate value, and manage complexity — skills she now channels into ensuring every TrueNorth client receives exceptional quality and service.
Morgan’s focus is on creating a seamless experience for homeowners. She works behind the scenes to ensure the company’s systems and vendor partnerships support what truly matters — the client relationship. But her favorite moments happen in the field: meeting with clients, walking homes under construction, and helping transform visions into reality.
Driven by a genuine passion for people and design, Morgan takes pride in guiding each homeowner through every step of the journey — from the first meeting to the day she hands over the keys. Her approach combines
structure with heart, ensuring that every home is not only beautifully built but thoughtfully crafted around the lives it will hold.
For years, Sarah has been the driving force behind the scenes, ensuring every project moves smoothly from blueprint to reality. Having worked alongside David Lutman for many years, she brings unmatched organization, insight, and attention to detail to every stage of the building process.
Known for her efficiency and deep understanding of what it takes to bring a home to life, Sarah keeps projects on track, teams aligned, and clients informed. Now stepping into a more clientfacing role, she’s excited to connect directly with homeowners — guiding them through selections, schedules, and milestones with confidence and care.
If it happens on your project, Sarah likely had a hand in it — and her steady leadership ensures that every TrueNorth home is delivered with precision, quality, and a personal touch.
Schedule a conversation with our team to discuss your vision,
timeline, and budget. Together, we will create a home that
reflects your values and the way you live.
